TAP 意大利咖啡美食午餐，廳，是澳大利亞在悉尼高層商業(yè)大廈大堂的午餐美食餐廳。提供當(dāng)?shù)乜Х群兔牢兜奈绮?，其中甚至包括一個(gè)沙拉吧，有超過(guò)40種不同的新鮮食材。
餐廳內(nèi)部的設(shè)計(jì)及餐飲品牌VI形象設(shè)計(jì)的感覺(jué)，可以使人們?cè)诳Х瑞^得到完全的放松，為壓抑的工業(yè)空間創(chuàng)造一個(gè)友好的氣氛，幫助客戶放松和交流。
餐飲插圖和版式風(fēng)格是華麗的，有趣的——一個(gè)讓人聯(lián)想可能在50年代發(fā)現(xiàn)的復(fù)古餐廳圖形，商務(wù)人士的插圖，也從整體上品牌和插圖添加一個(gè)漂亮的個(gè)性化感覺(jué)。新鮮的顏色搭配干凈背景，讓整個(gè)餐廳的設(shè)計(jì)如此地引人注目。
上海品牌設(shè)計(jì)公司尚略廣告分享國(guó)外優(yōu)秀餐飲品牌VI設(shè)計(jì)案例。
Christos Zafeiriadis designed the branding and packaging for Tap Espresso & Salad Bar, a hidden gem tucked away in the lobby of a high-rise commercial building in Sydney, Australia. Tap is proud to source local coffees and provide delicious lunch options, which even includes a salad bar with over 40 different fresh ingredients.
The identity and all the applications consist of illustrated elements that one can find in the cafe. The color and material selection alongside the industrial space create a friendly atmosphere, helping customers wind down and relax.
The illustrations and typography styles are flashy, fun, and reminiscent of retro diner graphics one might find in the 50s. The illustrations of business people also add a nice personalized touch to the overall branding and illustration. The fresh colors pop against the muted backgrounds to allow overall for an eye-catching design.
