一直以來，盒裝葡萄酒的口碑不怎么好。Natural Selections將要改變這一局面。享有著挪威最美味葡萄酒生產者的盛名，他們邀請All Tomorrow’s 包裝設計公司來為其設計一流的包裝。以極簡美學為設計原則， All Tomorrow’s在Natural Selection葡萄生長的環境中找到了設計靈感，在每個酒類別的正面標簽中設計了細節的說明。

Boxed wine truly has a bad rap and Natural Selections is here to change that. With a reputation for producing some of the most delicious wine in Norway, they took their product to All Tomorrow’s to create packaging that is out of this world. With a minimalist aesthetic in mind, All Tomorrow’s found inspiration in the environment Natural Selection’s grapes grew and created detailed illustrations that have become the face of each wine varietal.

品牌名和Logo在標簽被放置在白色背景的標簽最上方，產地，容量，酒精含量等在另外一端。Natural Selection的簡短歷史介紹使消費者對他們購買的產品有進一步了解，同時表明品牌的真實性和信息透明化。

The type is laid out over white with the brand’s name and logo placed at the top and the region, volume, and alcohol content on the opposite end.  A brief glimpse of Natural Selection’s history gives consumers insight to what they’ve purchased and demonstrates the brand''s authenticity and transparency.

Natural Selection是挪威非常專業的，投入的，可靠的葡萄酒出口品牌。它使用有機或者生物活性方式生產，采用當地酵母發酵，最小化的人工干預來最大化程度保證葡萄酒的原始品質。

“Natural Selections is a highly professional, committed and sincere wine importer from Norway. Natural Selections wines are typically grown organic or biodynamic, fermented with indigenous yeasts and are otherwise minimally manipulated to ensure that the wine''''s original qualities are kept intact.

插畫使用在葡萄園中的動物和昆蟲作為天然殺蟲劑形象。這些插畫同時作為辨識度高的醒目標志在系列中出現。

The illustrations feature animals and insects used as natural pesticide in the vineyard. These illustrations also function as a strong, recognizable symbol for the series.”

上海包裝設計公司尚略廣告公司設計部收藏分享。

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