有沒有想過為什么一些優(yōu)秀設(shè)計(jì)師設(shè)計(jì)的方案，總是容易獲得客戶的通過與贊揚(yáng)，這其中除了創(chuàng)意的作用外，優(yōu)秀設(shè)計(jì)師也學(xué)會視覺處理，懂得好的設(shè)計(jì)執(zhí)行，才能設(shè)計(jì)方案栩栩如生。下面尚略廣告，上海知名品牌策劃設(shè)計(jì)公司，上海logo設(shè)計(jì)公司，上海包裝設(shè)計(jì)公司，上海畫冊設(shè)計(jì)公司，就為您講解視覺處理：設(shè)計(jì)師的秘密武器這篇文章。

眾所周知，設(shè)計(jì)行業(yè)在過去十年時間里有了長足的發(fā)展，也發(fā)生了很大的變化。我們對于設(shè)計(jì)的定義也更寬泛了，設(shè)計(jì)師設(shè)計(jì)能力在提高，設(shè)計(jì)師涉及的范圍也越來越廣。鑒于改變速度之快，設(shè)計(jì)師和他們工作方式的改變也不足為奇了。實(shí)際上復(fù)雜的程序和工具是許多創(chuàng)意工作的核心，在商業(yè)設(shè)計(jì)中這種現(xiàn)象越發(fā)普遍。

As we all know, the design industry has evolved and shifted enormously in just the past 10 years. Our definitions of design are broadening, our capabilities are growing, and there’s close to nothing that designers don’t touch these days. Given that rapid pace of change, it’s no surprise that designers and their remits are also changing.

（圖）紅酒包裝設(shè)計(jì)。3D建模和渲染里昂視覺效果。

如今為品牌做設(shè)計(jì)涉及到一系列不同的創(chuàng)新類型。除去那些異想天開的藝術(shù)家，設(shè)計(jì)也包括許多技術(shù)牛人。說來有點(diǎn)傷感，所有在數(shù)字技術(shù)領(lǐng)域的創(chuàng)新和探索開創(chuàng)了設(shè)計(jì)和工藝的潛在新世界，為設(shè)計(jì)師的工具箱增加了意義深遠(yuǎn)的各種可能性，也提供了不同領(lǐng)域融合的空間。

These days, designing for brands involves a wealth of different creative types. And despite a reputation for whimsical artists, design now encompasses a wealth of technical talent as well. In fact, complex programs and tools are at the heart of the many creative endeavors, and increasingly so in the world of commercial design. While it may sound maudlin to some, all this innovation and exploration in digital technology has opened up a world of potential for design and craft, adding profound layers of possibility to a designer’s toolkit and allowing room for new fields to emerge all together.

（圖）啤酒包裝設(shè)計(jì)，3D建模和渲染里昂視覺效果

視覺處理是一個新興的但又經(jīng)常被忽略和誤解的設(shè)計(jì)專業(yè)。今天我們要一探究竟，視覺處理的定義，它如何被使用，它的潛力，對設(shè)計(jì)師和商業(yè)品牌越來越大的影響。

Visualization is one such field, a specialization within design that is burgeoning but often overlooked or misunderstood. Today we’ll open that box; define what visualization is, how it’s used, and its potential and growing relevance for designers and commercial brands.

（圖） 汽車用品包裝設(shè)計(jì)。3D建模和渲染里昂視覺效果

簡單來說，視覺處理是把不真實(shí)的東西做出真實(shí)的樣子的藝術(shù)。通過3D模型，渲染，圖片合成與修飾，視覺處理來幫助設(shè)計(jì)師把產(chǎn)品在生產(chǎn)出來之前放在人們眼前。這些早期的方法可以讓設(shè)計(jì)師在屏幕上把圖片放大，也提高了工作效率。在把產(chǎn)品被生產(chǎn)之前，很早就可以提前看到產(chǎn)品的圖像。只需要很便宜的價格，視覺處理為設(shè)計(jì)師，機(jī)構(gòu)，客戶和商家提供了在可控環(huán)境下實(shí)驗(yàn)和完善設(shè)計(jì)概念的機(jī)會。

In short, visualization is the art of making the unreal appear real. Through 3D modeling, rendering, image compositing and retouching, visualization allows designers to lay eyes on their designs long before they exist in the world. This early access enables designers to amplify and improve their work on screen, presenting a portrayal of a final product, long before it’s brought to life. For minimal cost, visualization provides designers, agencies, clients and businesses the opportunity to test and perfect concepts within a controlled environment.

（圖） 奶酪包裝設(shè)計(jì)。3D建模/渲染以及由里昂視覺包裝上的圖像潤飾

類似于Photoshop這樣的合法視覺軟件允許設(shè)計(jì)師不被干擾地進(jìn)行創(chuàng)作。Photoshop是被用來在項(xiàng)目周期的最后階段修飾圖片，而視覺處理是在整個階段都會被使用的，設(shè)計(jì)師以此來尋找結(jié)構(gòu)的可能性，回顧初始設(shè)計(jì)思路，分階段為客戶展示完成的產(chǎn)品設(shè)計(jì)，甚至在焦點(diǎn)小組測試設(shè)計(jì)概念或設(shè)計(jì)思路。無論在項(xiàng)目周期的哪個階段，視覺處理從始至終是設(shè)計(jì)過程中帶給產(chǎn)品生命的新秘密武器。

Like Photoshop, but on Olympic-level steroids -and much more legal visualization allows designers to create worlds free from interference. But unlike Photoshop, which is most often used to perfect images at the very end of a project’s lifecycle, visualization is used during all phases of work, allowing designers to play with structural possibilities, review initial design routes, present “finished” products to clients in pitches and even test concepts or routes in focus groups. From beginning to end, visualization is design’s new secret weapon for bringing things to life regardless of where they are in a project’s lifecycle.

 （圖）椅子家具設(shè)計(jì)視覺效果。3D建模和渲染里昂視覺效果

視覺處理作為專業(yè)領(lǐng)域的工具具有非常大的潛力。像3D打印一樣能迅速測試產(chǎn)品原型，視覺處理使設(shè)計(jì)概念立刻變成現(xiàn)實(shí)。調(diào)試結(jié)構(gòu)元素，燈光，道具，風(fēng)景和樣式的時間都是為了更完美的展示產(chǎn)品最理想的狀態(tài)，而不必考慮昂貴的影棚拍攝費(fèi)用。即使在今天，雖然還不為消費(fèi)者所知，許多品牌和公司都會用視覺處理來創(chuàng)建視頻包裝的內(nèi)含物成分，或者很難控制的現(xiàn)場照片，而且這種對于完美環(huán)境的需求正在增長。

The potential for visualization as a specialization and a tool is enormous. Much like 3D printing allowed businesses to rapidly test prototypes, visualization makes it possible to bring ideas to life instantaneously, all the while adjusting structural elements, lighting, propping, landscapes and styling, to showcase work in its most ideal state, without needing to involve the cost of expensive studio photography. Even today, and unbeknownst to consumers, many brands and businesses are turning to visualization to create ingredients for inclusion on food packaging, or for in-situ shots which are hard to control and adjust, and the demand for such ideal conditions is only growing.

 （圖）洋酒包裝設(shè)計(jì)。3D建模和渲染里昂視覺效果

視覺處理在室內(nèi)設(shè)計(jì)和建筑設(shè)計(jì)領(lǐng)域已經(jīng)開始嶄露頭角，一些有遠(yuǎn)見的品牌也開始涉足這個領(lǐng)域。這個階段我們只是看到了視覺處理在商業(yè)設(shè)計(jì)的冰山一角。在設(shè)計(jì)概念，展示，網(wǎng)站      形象，獎項(xiàng)提交，材料印刷等等其他領(lǐng)域，視覺處理允許設(shè)計(jì)師對他們的工作做出最公正的判斷，把設(shè)計(jì)的可能性發(fā)展到前所未有的程度，然后把他們變成真正的產(chǎn)品。下次當(dāng)你看到一個漂亮的廣告牌，出色的食品圖片或者在生產(chǎn)商目錄冊里一把椅子的時候，一定要記得那可能是經(jīng)過視覺工作者處理過的，或者甚至它只是經(jīng)過電腦模型處理過的虛構(gòu)產(chǎn)品。

While it’s already beginning to make waves in the world of interior and architectural design, and some savvy brands have begun to tap into the technology, we’re just seeing the tip of the iceberg of visualization’s potential within commercial design. Across concepts, presentations, website imagery, award submissions, printed materials, etc. visualization allows designers to do true justice to their work, pushing the possibilities of design ever farther forward, and bringing them to life. So the next time you see a beautiful billboard, stunning food photography on pack, or even a chair in an manufacturer’s catalogue, take note that it’s probably passed by a visualizer’s desk, and might even be a figment of imagination and computer modeling skills.

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