尚略廣告，是上海知名品牌策劃設計公司，上海logo設計公司，上海vi設計公司，上海包裝設計公司，上海畫冊設計公司， 尚略遵從國際服務標準，可以為客戶提供從品牌策劃，品牌定位、品牌命名，LOGO設計，VI設計，包裝設計，宣傳畫冊設計，網站設計，營銷策劃，平面創意廣告設計、影視廣告片策劃拍攝、市場推廣等一整套品牌全案策劃服務.下面我們進入Yojoki Tea 茶葉品牌設計案例。

一家日本茶品牌公司委托我們品牌設計公司為其開發品牌定位系統。設計公司的創意設計始于調查古老的亞洲茶文化，并找到日本最早的茶文字記錄是1211年喫茶養生記上的“飲茶有益健康”。

We were commissioned to develop an identity system for a Japanese brand of tea. Our creative process began by researching the ancient Asian tea culture; we found the oldest Japanese specialty tea book from, Kissa Yōjōki (喫茶 養生 記) ” be healthy through tea” written in 1211.

The ideas inspired by the book contents became the guiding concept behind the identity system; first of all we came up with name Yojoki. The brand always appears surrounded by white, within a context filled with handmade textures, shapes, floral elements and kanji script -one of the first writing systems. The concept of luxury is inherent to the product, we integrate it through a Didona typeface developed for the brand, which comes alive through subtle printed finishes and high-quality materials.

產品的所有元素通過包裝和非同一般的展示方式聯系在一起了。補充的元素如包裝紙，貼紙，明信片和產品說明書使不同類型的混合茶產生聯系。

All the elements of the brand are interconnected through the packaging and its different presentations, as well as complementary elements such as wrapping paper, stickers, postcards and fact sheets which communicate the different types tea blends.