Good employee communications lie at the
heart of every successful organisation. This is something AstraZeneca
understand, and have worked closely with Parker Design Consultants on for many
years to ensure its employee communications are engaging and informative.
好的內(nèi)部通訊是每個(gè)成功組織中的核心。AstraZeneca深知這一點(diǎn)，他們?yōu)榇撕蚉arker畫冊設(shè)計(jì)公司共同合作了很多年來保證員工有效積極的溝通。
Large multinational organisations such as
AstraZeneca are constantly evolving and transforming. When the Information
Services (IS) function underwent a period of transformation, Parker Design were
employed to design a comprehensive suite of employee communications brochures,
setting out the new strategy.
像AstraZeneca這樣的大型跨國公司經(jīng)常會(huì)涉及發(fā)展和轉(zhuǎn)型。當(dāng)信息服務(wù)功能經(jīng)歷一段時(shí)間的轉(zhuǎn)型，需要畫冊設(shè)計(jì)公司設(shè)計(jì)一套完善的溝通手冊來應(yīng)對新的戰(zhàn)略。
As part of a wider employee communications
campaign, we designed these employee brochures to a handy A5 size, making them
easy to handle and not take up too much desk space. Working closely within the
AstraZeneca brand guidelines, we designed the covers to be bold, friendly and
professional utilising a combination of photography, clean typography and block
colour. The page layouts were easy to follow, using an uncluttered two column
grid and the text broken up with graphics and photography.
作為一場更廣泛的員工通訊整改的一部分，畫冊設(shè)計(jì)公司設(shè)計(jì)了A5大小的員工手冊。這樣就很容易拿起來，也不會(huì)占用太多辦公桌位置。為了和AstraZeneca 品牌指南保持呼應(yīng)，我們把封面的字體設(shè)計(jì)得很大，界面也很友好。同時(shí)也將圖片，干凈的排版和大塊的顏色專業(yè)地結(jié)合起來。頁面的布局也非常容易閱讀。使用了兩排整潔的柱型網(wǎng)格，文本用圖表和圖片以間隔。
The employee communications were printed
onto a crisp white silk stock to ensure maximum clarity and strength of colour.
To assist with global dissemination of the message we also created electronic
versions of all the employee communications which could be emailed, or hosted
on AstraZeneca’s intranet.
為了確保印刷的最大清晰度和顏色的附著度，員工通訊冊被印在白色的絲綢印刷物上。考慮到信息的全球傳播，我們也創(chuàng)建了可以郵件發(fā)出或者發(fā)布在客戶內(nèi)聯(lián)網(wǎng)站上的電子版本。
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