尚略廣告上海畫冊(cè)設(shè)計(jì)公司為您分享一個(gè)涂鴉風(fēng)格的營(yíng)銷宣傳物料設(shè)計(jì)作品——“成年人游泳喜劇”營(yíng)銷宣傳物料被設(shè)計(jì)成用偏光3D眼鏡來觀看的效果，這讓高飽和色彩看起來更近，而讓低飽和色彩看起來更遠(yuǎn)。分發(fā)的宣傳冊(cè)同時(shí)也是送給粉絲們的3D眼鏡。里面包含了所有的面板信息和簽名信息，通過眼鏡看到的效果非常棒（通過印刷熒光點(diǎn)色彩來達(dá)到這種效果）。

The Adult Swim Comic-Con booth was designed to be seen through Polarized 3d glasses, which make more saturated colors seem closer, and seem to make less saturated colors recede. The brochure was given out to visitors, and was meant to function as a way to dispense the 3d glasses to the fans. It also has all the panel and signing information inside, and was designed to look really cool when viewed through the glasses (Achieved by printing with fluorescent spot colors).

使用完全手寫的字體，搭配涂鴉風(fēng)格的插畫，以及配合眼鏡的異形刀版和豐富的配色，初看時(shí)你會(huì)以為眼鏡只是插畫的一部分，但是眼鏡實(shí)際上可以被拿掉，讀者可以把它戴起來。這是宣傳的第二重驚喜。給人印象深刻。完美了詮釋了產(chǎn)品的特性，是難得的營(yíng)銷宣傳材料創(chuàng)意設(shè)計(jì)佳作。